World / Marketing
Your mission
You will bring innovation, creativity to managing and driving marketing & communication projects for the group. Under the corporate marketing leads, you will be a key part of the global marketing team, reaching out as an ambassador for our brand. Using your skills, you will align the global digital strategy across the world to gain market recognition and shares.
Responsabilities
• Implement digital strategy and adequate tools to generate high quality leads and sales opportunities at a global scale and measuring and analyzing performances with relevant KPI
• Responsible of the corporate media plan in line with the group’s strategy
• Supporting sales teams of the group in digital marketing activities: Lead generation, digital campaigns
• Website: Update and optimize the websites of the group to maximize the traffic
• Work effectively with colleagues in the marketing team within the group to synchronize and align on global communication
Profile of the ideal candidate
The person we are looking for should understand both digital solutions and general automation software with a good knowledge of technologies such as SCADA, IoT, cloud, UX/UI, AI in a B2B model.
Job requirements
• English native speaker, bilingual French
• Bachelor’s degree or Masters in Marketing, Communications, or related field
• 5+ years of experience in B2B content marketing, communication and digital lead generation ideally with technical products
• Strong knowledge of marketing digital tools (ODOO, Hubspot,Canva, Figma, Adobe suite, Indesign, Hootsuite, WordPress,…)
• Demonstrable ability of leading the delivery of a multichannel comms plan
• Excellent written communication skills with the ability to create compelling, high-quality content that engages and informs our target audience
• Capabilities to create clear and creative content to promote complex technical solutions
• Strong project management skills with attention to details and the ability to execute multiple initiatives concurrently to meet deadlines
• Experience with data analytics and the ability to measure and track the impact of content marketing initiatives
• Ability to work collaboratively and cross-functionally with a wide range of stakeholders in an international context
What We Offer
• Job type: Full time – Permanent role with benefits
• Location: Hybrid working in one of our offices worldwide (the headquarter is based in Sèvres, France)
• International exposure and ability to work with stakeholders from different countries
• Travel to other offices abroad to meet your marketing colleagues from other countries (occasionally).
If you’re curious about other aspects of this role, we’d be happy to discuss it in more detail during an interview, so apply to this job: talent@arcinfo.com
